![]() ![]() ConclusionĪ SWOT analysis should help you to lay out all the necessary information you need on one page in a clear and concise manner. Once you've compiled these into a strategy, remember to set up regular meetings where you can refresh your SWOT anaylsis and strategy to maximise your potential. In the same manner, see if the opportunities can minimise weaknesses or avoid threats too. ![]() Try and look at how your strengths can maximise your opportunities but also minimise threats. Once you have collected all the necessary information and prioritised it, you can then begin to develop short term and long term strategies for your business. ![]() Stronger brand name of competitors like IBM and CompaqStrong relationship of competitors with retailers Strategy Increase in demand for one stop shoppingCustomers' increasing knowledge about what they want in computersInternet as a marketing tool No partnerships or strong relationships with computer retailers ![]() Selling products directly to customersKeeping costs below that of competitorsHigher responsiveness to customer demands In order to help you think about what to include in your SWOT analysis, we've included an example of Dell's one, which was carried out in the '90s. Make sure you prioritise the lists, and keep them up to date, so you know what is most important to you in each section. ![]()
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